位於台北市東區,創立於1975年的和記寶石委託我們為其進行品牌重塑,以全新的品牌名稱DA'AT CINTAMANI出發,DA'AT在希伯來語中代表神性的閃耀光輝,而CINTAMANI在梵語中是能夠如自己所願變出珍寶的意思,將此二字結合成DA'AT CINTAMANI,取其「閃耀的珍寶」之意,呼應珠寶的珍貴稀有性及獨特價值。
我們從客戶身上深刻體認到寶石不僅僅是美麗的收藏,每一件匠心獨具的作品都是人與人情感交流的重要象徵。因此我們也將這樣的情感帶入每一件品牌的製作物當中,運用細膩的紙材及精緻的印刷加工,傳達出具有手感的溫度,並呈現出高級珍貴的質感,整體色調也以高尚優雅的白色及閃耀的金色將寶石的璀璨光彩釋放出來。
Founded in 1975, Ho Gih gem islocated in the eastern district of Taipei City, Taiwan. The company has collaborated with us to rebrand as a new brand name “DA'AT CINTAMANI”. DA'AT is a Hebrew word that means divine light, and the word Cintamani originates from ancient Sanskrit — meaning the jewel of good wishes. It contains a force that can make dreams come true. By combining the two words into DA'AT CINTAMI, the name indicates “Sparkling treasure” that represents the precious rarity and unique value of jewelry.
We have well learned from the client that the gems are not simply for a beautiful collection. Each piece of uniquely-designed jewelry is an important symbol of emotional communication between two people. Therefore, we have put this emotion into the package design. With the use of delicate paper and exquisite printing process, the noble texture is very pleasant to touch. The overall color tone is structured by elegant white and shining gold, which are identical to the resplendent brilliance of gems.